Studio News

 

It’s been twelve years since the first X-Men film baked a cinematic pie of live action superheros, and if the financial numbers are any indication, the movie going public has yet to get sick of stuffing their faces.

The Avengers is now the third and fourth highest grossing film in the domestic and international markets respectively, while the The Amazing Spiderman – a reboot whose predecessor is less than six years old – exceeded expectations with 340 million dollars in its first six days (made more impressive by the fact that it debuted on a Tuesday). Tickets for the midnight of showing of The Dark Knight Rises have been on sale for a month, and there are still two weeks remaining before it premiers!

Clearly, we love vigilantes and spandex ( the verdict is still out on the order), and our voracious appetites are far from satisfied.

That billion dollar pie pie is still hot and fresh as it sits on the window waiting for Warner Brothers to cut a slice with their own all-star team of superheroes: The Justice League. There is already a script in the works, and the net is buzzing with speculation on everything from plot to casting.  Summer of 2014 would be the earliest logical date for release, but before we get that far, there are a few lingering issues that might prevent the movie from mimicking the colossal success of its Marvel doppelganger.

 

Rebooting the Reboots:

Ed Norton’s Hulk proved that audiences are willing to give second chances when it exonerated itself for the garbage that was Ang Lee’s version; however, with the exception of the Batman Franchise, DC has released some serious duds: The Green Lantern and that super-emo reel of castration otherwise known as Superman Returns. They’re going to have to redeem their individual failures before combining those volatile elements into a cohesive unit.

Spiderman is one of the more popular heroes on the planet, so it’s no surprise that we were willing to go for another round before we had enough time to digest the Sam Raimi installments. Could the same be said for a figure with less mainstream clout like Green Lantern? We’ll have to wait and see if a more beloved hero, Superman, can recapture some of that momentum next year with Zack Snyder’s Man of Steel first.

Christian Bale’s run as the  Dark Knight has become canon as far as many fans are concerned. How is Warner Bros going to negate the inevitable distraction of having the public second guess whomever becomes the new Batman? They’re going to have to restructure the character, AGAIN, to fit their vision because  Chris Nolan’s is completely self centered and grounded in reality; it won’t translate into the more fantasy focused world the Justice League demands.

Additionally, while no one knows for sure what the final roster will look like for the film, it’s safe to say that The JLA would benefit from several stand alone flicks for their other members, which leads to the next predicament.

The Shared Universe Conundrum:

The Avengers owes much of its success to a plethora of reasons, chief among them being the concept of a shared universe. All of the movies were interconnected and often referenced each other with cameos and Easter Eggs.

How can DC weave a smooth narrative if it spends a good chunk of  screen time visiting the origins of its characters? However, if they choose to ignore it, they risk releasing one-dimensional characterizations that won’t appeal to the large demographic of the audience that doesn’t digest comics. Marvel completely dodged this hurdle by giving each of its heroes the chance to shine individually before forcing them to share the screen. They created an extended narrative that invited the fans to participate in all the films, hence when it came time for the Avengers to assemble, they jumped right into the action without wasting a second on exposition. This strategy also helped balance the distribution of minutes as each of the respective origins, personalities, and idiosyncrasies of the their heroes had already been covered. Notice that the only character who had no previous development, Hawkeye, was the one who suffered most in terms of screen time and a stale performance.

DC is going to need more than two years to properly establish its characters before uniting them in a bedlam of glory.

Another problem revolves around matching the tones, colors, and overall feel of each individual film. The Marvel films legitimately felt like they existed in the same universe. The Batman universe is an after hours exercise in grime and decay where human morality is on life support and people bruise before they die. How will that balance with the well-lit, clean cut landscape of Superman’s Metropolis?

It’s a Popularity Contest:

With the exception, once again, of Nolan’s Batman Franchise, the one common denominator among the winners and losers of the superhero movies has been one name: Marvel. Their characters are  flawed, introspective, morally impressionable and easier to relate to. DC characters come from a wholesome era advocating for “truth, justice, and the American way.” We live in economically unstable, spiritually divided times where children are desensitize to violence  and pessimism is the new soda pop. It’s no surprise that the “anti-heroes” (which Marvel has more of) are more appealing to people.

People don’t want campy, overtly fantastical beyond belief, fairy tales. They want grit and personal conflicts of integrity, elements lacking from Marvel’s other outhouse, The Fantastic Four.

For DC, there is no strength in numbers. The Justice is league is a revolving door of members, many of whom are ambiguous to all but the biggest nerds. Elongated Man? The Wonder Twins? Blue Beatle? Even the more popular second banana members like Green Lantern, The Flash, and Wonder Woman don’t have the universal fan base of Marvel’s heroes.

The Villains aren’t excused either. The Flash’s main nemesis is Gorilla Grod. What is this, Planet of the Apes? You’d have to be crazy to cast anyone else as the Joker, and Lex Luthor has been hacked to death by Brian Singer (They’d have to create a new, more menacing and evil version). Those two are the most compelling villains DC has to offer, and neither of them pose much of a physical threat. Even Loki can hold his own against Captain America. They could insert Darkseid, who is one evil badass, but the after credits scene in The Avengers already hinted at Thanos being the villain for the next round, and they’re pretty similar. Additionally all he could offer is another “alien invasion” and that plot device, like the ensemble cast of spandex itself can be summed up in the following words: The Avengers Did it!