Hollywood Cinematography At The Tip Of Your Iphone

      Portable Cinema

The smartphone is modern man’s new appendage. If you’ve ever left it charging on the counter, as you enter the realm of rush hour traffic, you’ve likely felt handicapped, as if someone chopped off your dominant hand for the day. Smartphones are also the fastest growing, most widely absorbed form of technology in history according to this MIT Study, so it’s no surprise that there is an entire industry devoted to making the phone an extension of the consumer.

This evolutionary climate change has infiltrated the landscape of guerilla cinematography. The quality of viral movies is surging in proportion to their popularity. Check out this short film made entirely on the Iphone.

While smartphone cameras still have their limits, the Olloclip lens kit for the iPhone is the latest tool to bring a professional edge to mobile videos. It connects to your iPhone 4/4S within seconds, and with a simple flip, you can shuffle between fisheye, wide angle, and macro lenses. It will add unique variety to the often stagnant compositions available on most phones, and it fits in the palm of your hand. The storage bag is made of a micro fiber material that doubles as a lens cleaner.

The Ollokit is the perfect companion for anyone who uses the iPhone to chronicle his/her daily escapades, but it’s also a step in the right direction for amateur photographers and videographers who use their creative innovation to compensate for small budgets. At just under seventy dollars, it’s a third of the cost of similar products, and a fraction of the cost of the phone itself!

It’s also an indication of the integrative trend of mobile technology. The future is about efficiency, portability, and customization. Check out some sample videos below.

An intro to the lens system:

http://youtu.be/74HP-_2_nD0

Check out the Micro Lens in action

This is the Fisheye 

http://youtu.be/YxWtqJy5hEg