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How A Youtube Sensation Leapfrogged the Audition Process

How a Youtube Sensation Leapfrogged the Audition Process

He looks like a clone of Tom Cruise, has a Harvard education, and is single handedly reinventing the Hollywood dream. And it all started from being afraid.

Miles Fisher ironically admits that his greatest fear as an aspiring actor was standing in front of a casting director. Can you blame him? Hollywood can qualify for Dante’s tenth circle of hell, a purgatory for thousands of servers and bartenders waiting for a break that will likely never come.

Conventional wisdom tells us to lower our heads and confront our fears. Miles had a better idea. Why not save time and energy and avoid them altogether?

Appearing on Mashable’s Revolution with Brian Solis, the Harvard grad breaks down how he used the ubiquitous nature of social media to broadcast his music and get his face recognized. The strategy has resulted in roles on shows such as Mad Men and Gossip Girl, as well as, a meaty supporting role in Final Destination 5, an unforgettable Tom Cruise impersonation in Superhero Movie, and a chance to work with Clint Eastwood in the upcoming J Edgar.

Miles treats his career as a brand ( a notion that may not endear him to his more snobbish “acting should be pure “ contemporaries), and he understands that the best products (or talent) don’t always get the most exposure because modern humans are drowning in content. As a result, time is a currency worth more than gold, and to get people to invest it, you have to “prove that you’re worth watching.”

His take on the Talking Heads classic “This Must be the Place” molds the song’s lyrics into a parody of American Psycho, with Miles doing a spot on Patrick Bateman impersonation. Its production value is more polished than the standard viral content most people produce; consequently, the videos are released less frequently but create a buzz of anticipation, making them an “event.”

Below is a promotional video for Final Destination 5 funded by Warner Brothers after Miles convinced them of its potential to reach a new audience for the franchise. They rebuilt the entire set from Saved by the Bell, a nineties classic many Youtubers may not even remember, and got the entire cast from the movie to play different characters from the show. What follows is a laugh out loud parody of pandemonious gore to the tune of Fisher’s own “New Romance. “ This video gets it. It exploits the potential of viral marketing and demonstrates that simply putting your film’s trailer on Youtube is already considered an archaic marketing strategy.

In a world where everyone can create content, the trick is to engage the creators.

That’s right kids: Never let your parents tell you that Youtube is a waste of time. It can make you a star. Viral is the wild west and as Miles says “ In any emerging platform, it’s really important to not only take risks but be an awesome consumer. Know the conversation and what other people are talking about.”

The entire interview is a bit lengthy, but worth the watch as it is filled with great revelations on the direction of film, media, and human culture.

Click Here to watch:

http://mashable.com/2012/05/24/revolution-miles-fisher/

Filmed At M3: Mann – Get It Girl ft. T-Pain

West Coast rapper Mann hit up M3 Studios with T.Pain to shoot part 1 of his newest music video “Get It Girl”  Directed by Ali Zamani.

While T.Pain has used M3 Studios for countless videos this was Mann’s first video at our facility. We truly enjoyed having both Ali & Mann on the lot.

The music video features a great party vibe, a hook by T.Pain and of course girls.

Check out the Mann – “Get It Girl” feat. T. Pain music video below, which was just released.

M3 Studios state of the art facility, accommodations, infrastructure, amenities, support areas and with its knowledgeable staff its no wonder its become the top destination for brands, ad agencies, film productions, tv networks, record labels, and world class artist number one choice as the go to place for their production needs.

Another satisfied client and another successful production shot at M3 Studios Miami.

Movie Monday Review: The Avengers

If you went to the movies this weekend, the odds are nine to one that you saw The Avengers. Marvel’s latest hymn of adrenaline serenaded the hearts of nerds and casual fans alike, smashing opening weekend records along the way, as if the Incredible Hulk himself spiked the box office during a touchdown dance.

It became the fastest film in history to gross 200 million domestically (twelve days), set single day records for Saturday (69 million) and Sunday (50 million), and cashed a combined international check of 640 million dollars. To put it in perspective, only eleven films in history have joined the billionaire’s club. The Avengers will likely be the twelfth by month’s end. It will enter the one percent of cinema royalty where it will mingle with such monumental films as Avatar, The Dark Knight, and The Return of the King.

There were an insurmountable number of variables that went into the film’s production. A few of the more intriguing components are as follows:

The Set Pieces

The “Helicarrier” is a giant aircraft carrier with flight capabilities and a half-mile waistline. It’s iconic to the comics; so it was important to memorably highlight it on film. S.H.I.E.L.D’s floating fortress filled two of Albuquerque Studios’ soundstages (the whole production took six of eight), was as wide as half a football field, and took five months to build.

The Cameras

The film was shot using cameras on two ends of the financial spectrum. It was Seamus McGarvey’s (cinematographer) first venture into the world of digital video and he chose the Alexa by Arri. With its tonal range, clarity, and resolution, the Alexa is praised for bridging the gap between the film and digital shooting formats. It has been featured in a plethora of feature projects since its release in 2010. McGarvey used a 1.85:1 aspect ratio to account for the varying heights of the characters and the Manhattan Skyline.

With its 220 million dollar budget, splurging on elaborate set pieces, an all-star cast, and top end equipment is to be expected, but some of the film’s more intimate shots were filmed using Canon’s EOS 5D Mark 3 DSLR. With an ISO range as low as 50(L) and as high as 102400(H2), compact portability, and pristine HD quality, the Mark 3 proves that quality doesn’t require Tony Stark’s credit limit. It has also been featured in Iron Man 2 and Captain America: The First Avenger.

The Marketing

Marvel’s financial success blossomed from one of the more fertile  product placement seeds in recent memory. Who among us didn’t gasp at the sight of Mjolnir (Thor’s hammer) as it crashed into the Earth after Iron Man 2? Tony Stark may have nonchalantly used  Captain America’s iconic shield as a prop, but it enchanted the audience because it foreshadowed the origins of Steve Rogers. The Avengers has already grossed more revenue than Thor, Captain America, and the two Hulk films did throughout their theatrical runs. Its presence radiated throughout the public subconscious years before its debut, and every Easter egg, and post credits scene left the audience foaming at the mouth like Pavlov’s dogs.

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